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About

poppy & Seed Studio

Based in south east queensland
(©2023 — 2026)
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Woman with tattoo on her arm sitting on a beige couch looking to the side in a minimalistic room.
Woman with tattoos squatting on a cream carpet against a plain white wall, resting her chin on her hand and looking to the side.
Young woman with tattoos sitting casually on a beige sofa against a plain white wall, looking thoughtfully to the side.
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Poppy & Seed Studio works through a guided, collaborative process for businesses ready to grow. I balance creative intuition with strategic thinking, refining ideas into solutions that address real business needs. Grounded in experience beyond design, my work goes beyond aesthetics to deliver practical, credible outcomes built for long-term positioning.

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My Mission

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INNOVATION

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THROUGH

DESIGN

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I've been chasing creative work since high school, when I was designing graphic tees inspired by traditional tattoo art and absolutely certain design was where I was headed.

Then life had other ideas and I spent the next decade at Telstra across sales, leadership and operations, building a business brain I didn't know I'd need.

When I had my two boys, I finally made the pivot back. Poppy & Seed Studio opened in early 2024, built from everything I'd collected along the way: a genuine love of design, a head for how businesses actually work, and a stubborn need to do things on my own terms.
I work with a small number of clients at any one time, which means you get me — start to finish.

The process is guided and collaborative, the communication is open and jargon-free, and I won't stop until what we've built is something you're proud of.

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My Story

Reimagined. Redefined. Refined.

Good design must do more than look good. I bring together creative thinking and a real understanding of how businesses operate to shape work that makes sense for your audience, your goals and where you're heading.

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Benefits

why choose poppy & Seed

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communication

This is your brand and your input matters. I guide the process and bring the expertise, but every decision is made together so you always feel connected to the outcome.

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Approachability

Working together should feel easy. My process is structured enough to keep things moving but relaxed enough that you never feel out of your depth or afraid to ask questions.

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Creativity

I love left-of-field idea and that's always where I start. Every project gets a fresh perspective, exploring different directions and possibilities before landing on something that feels true to your business.

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Flexibility

Life happens and running a business isn't always predictable. I work with my clients with understanding and adaptability, and I ask for the same in return so we can get the best outcome together.

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innovation

Creative thinking on its own isn't enough. I bring strategy and a practical understanding of how businesses work to every project, combining the two to deliver solutions that are as functional as they are considered.

Have a project in mind?
Let's chat
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Poppy & Seed

Studio

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Poppy & Seed Studio® 2026 | Based in South East Queensland, Australia servicing worldwide 📍
We acknowledge the Traditional Custodians of the lands and waters of the Gold Coast, the Yugambeh people, and pay our respects to their Elders past, present and emerging.