Carly Chalmers

Carly came to me in the middle of a rebrand with a clearsense of what she was moving away from but needed help defining where she washeading. Her work as an intuitive animal communicator and spiritual life coachhad evolved into something deeper and more grounded, and her brand needed toreflect that shift.

I developed a new identity and social mediadirection that moved away from a light, feminine aesthetic toward somethingdarker, more considered and genuinely connected to the depth of her work. Deepgreens, botanical details and an earthy, grounded palette. The result is abrand that feels as layered as the work Carly does.