Stay Seaside Woolgoolga

Stay Seaside is a collection ofluxury Airbnb properties nestled in Woolgoolga on the NSW Mid North Coast. Thebrief was to create a brand identity that stood completely apart from theirAirbnb listing, giving them a presence that felt premium, local and worthbooking directly.

I developed a brand thatcaptures exactly what Woolgoolga feels like. Unhurried, coastal and quietlyelevated. The soft palette of seafoam and warm sand, paired with refinedtypography and an elegant arch motif, creates an identity that feels like thedestination itself. Luxury yet local.

The result is a brand andwebsite that positions Stay Seaside is an experience worth seeking out.

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