the complete
transformation
The Brand Transformation to help you get a brand that matches the business you've actually built, without adding another job to your week.
the problem
Most founder-led café owners are great at running a well oiled coffee machine
but struggle with making their brand look as good as their latte art.
And when you don't have a plan to bring your online brand up to the standard of your in-person one, you:
01.
Lose customers before they ever walk through the door, because your website or Instagram doesn't match the experience
02.
Keep patching together logos, fonts and photos from jobs that were never designed to work together
03.
Stay the face of every post, every fix, every update, because nothing runs without you
the outcome
the complete transformation
The Brand Transformation to help you get a brand that matches the business you've actually built, without adding another job to your week.
Featured Project
the process
what happens when
Discovery
This is where I get to know your business in-depth. Not just what you do, but why you do it, who you're building it for and where you want to take it. Your input shapes everything that follows.
Strategy
With a clear picture of your business, I move into planning, mapping out the direction, positioning and structure that will guide your project, presenting this back to you alongside a mood board before anything is designed.
Design
This is where it starts to come to life. I develop a primary concept and walk you through the thinking behind every decision so you understand how it connects back to your business.
Refinement
This stage is mostly on me. I take the approved direction and focus on the finer details, extending the design across all required touchpoints. Sit back, I've got this one.
Delivery
Everything is packaged, organised and ready to use. You'll receive everything you need clearly laid out, with nothing left to figure out.
On-going Support
Once your project is delivered, I'm still here. Whether you need updates, have questions or want to take things further, I offer ongoing support to make sure your assets continue to work for your business.
FAQ
frequently
asked
Can I just get “a logo”?
My work is rooted in strategy and that means a logo on its own isn't something I offer. What I do offer are brand identity packages built around your business goals, so what you end up with works for you long term.
What kind of businesses do you work with?
I work best with service-based businesses, creatives and founders in lifestyle, wellness and professional services who are ready to invest in something considered and lasting. If you see branding and your website as tools for growth rather than just nice to haves, we'll probably get along well.
Can you recreate a logo or design I’ve made in Canva or found on Pinterest?
Inspiration is always welcome, but replication isn't part of my process. I take the ideas you're drawn to and translate them into something original and unique to your business.
Why should I work with a studio instead of creating a logo in Canva or using AI?
Canva and AI are great for experimenting, but they're not built for businesses looking to establish something legally protectable and distinctive. My work is fully custom and original, designed for clients who want clarity, credibility and the option to trademark their brand assets as they grow.
Poppy & Seed
Studio
